Online media and online business are essential to the current world. Digital platforms allow for unique connections with consumers as well as brand recognition to attract customers to your product or service. It also allows you to drive traffic through social media as well as search engines and other websites, resulting in more revenue opportunities.
Digital media companies create, produce, distribute or exploit digital content in different forms and on a vast variety of platforms. Some examples of this are podcasts, video, blogs and e-commerce sites. Some of these companies have subscription-based models that are similar to the traditional newspaper or magazine model, where users pay a monthly cost to access content.
The digital medium offers new revenue streams that were not before. It is important that media companies comprehend these new options and how they can be used for their benefit.
Owned media, paid media and earned media are the three main categories of digital media. Owned media is content that your company controls and owns, including your website, blog and social media channels. The more owned media an company has, the better its visibility on the search results pages. Therefore, it is important to optimize the content of your owned media to ensure that search engines can locate it and rank it. Paid media refers to things such as PPC or social media advertisements and retargeting ads. Earned media comprises content that is that your customers share with you, which can help build your brand. Examples include social media recommendations and the e-WOM.
